About

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I am an Experience Designer based in Auckland.

I empower product teams to deliver customer value at every step by bringing them together in an evidence-based design process. With a background in animation and a strong focus on the iterative design process, I thrive in tackling complex interaction challenges and always persevere for better solutions.

I also enjoy cooking and find it a great way to understand ‘User Experience’. Recently I’ve found great resonance with Niki Segnit’s Lateral Cooking, Samin Nosrat, and Yottam Ottolenghi.

Previously I’ve worked at Southern Cross, Vodafone, and with startups, helping build AI-assisted products ranging from legal workflows to retail merchandising.

While in India, I took care of the growing design team at 1MG, a healthcare startup with over 10M users. Part of the journey up to there also included being the UX team of one in agency environments. I am a graduate in Animation Film Design from National Institute of Design, India