I control what I breathe
Being involved from the very beginning, I was assigned the task to create branding for the product.
Airveda, as a brand, wanted to not just measure, but make people want to actively participate in keeping the air breathable. The keywords that acted as my brief became:
Air. Clean. Movement. Collective.
After few refinements, we had our logo.
Although most people would use the app to constantly check about the air quality, we wanted the device to be independently usable as well. A key was added behind it.