“Hi!
I’m Ipsa.”
Product Design & strategy
Auckland, New Zealand
I use design to bring clarity by visualizing the intangible. I love tackling complex interaction challenges and place great trust on the power of narratives, storytelling and systems thinking.
Get in touch for recent case-studies.
Previous Work
AI-driven products for Lawyers
Product discovery and quick prototypes as part of AI startup McCarthyFinch.
AI assisted decisions for Retail Merchandising
Product ideas to help large scale retailers get the right product to the right place in the right quantity at the right time, using artificial intelligence and machine learning
Online shop for Vodafone
Led the redesign of core eCommerce journeys as part of a platform replacement project.
B2B Digital Experiences
Digital experience design for change-of-ownership of business services, aimed to solve pain points for both internal staff and customers at a point of high-churn in the life cycle.
